Dandify : Mens Clothing
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Identity design
Dandify is a fictitious clothing retailer that caters to style-concious urban men.
The identity package for Dandify stemmed from the 18th century doppelganger to the modern metro sexual - the dandy, or "man who places particular importance upon physical appearance, refined language, and leisurely hobbies." In combining a simplistic font with some 18th century flair - the proposed identity speaks to the stylish men of today and tomorrow.